How many have search the sale ads and witness the countless horrifying pictures that do not begin to give justice to the horses listed? I know I have. Let’s talk for a second about the importance of a picture and some steps to a better sale ad. Look at the pictures below, what do you see? Would you believe it if I told you that was the same horse because it is! Which horse would you spend more money on? I grantee you with just a bit of work you sell your grade no nothing (insert breed) for a couple hundred more. And with winter coming, why not?
So let’s talk pictures. What does picture #1 have that picture #2 lacks? Picture #1 has a lower head, and his ears are forward, over all the angle of the picture is better and his feet are squared up beneath him. He was encouraged to stretch his neck forward and down using grain. Picture #2 lacks these points, his head is up and his neck looks crazy, it is literally just a picture snapped quickly. I know, because I took it. LOL. I will however add both of these pictures have a clean well groomed horse in them which is important if you want to make your horse looked like he/she is worth money. Presentation is a HUGE part in selling horses. You all know the saying, “You can’t judge a book by its cover.” Well though that saying maybe true we still judge books by their covers or at least I do. I am ten times more likely to pick up the shiny covered book before the dull boring one. Why? Because frankly, it looks more interesting! This is true with horses. Pictures are the first think people see when looking at ads. So it is worth working to get positive attention by using a good
Now I will warn you, not every breed of horse should be photographed the same way. Halter Arabians are going to want a different look than this quarter horse look featured here. Saddle seat Morgans will look different than Warmblood, and so on. Discipline will also make for different changes in a picture. Ranch horses do not need to be pictured with a long and low of a head that I will do with my reining horses. So a lot of factors can go in to taking a good picture.
Let’s cover some other helpful tips. Getting lower to the ground and angling the camera up and make a horse appear big. This helps give the horse more of a presence. I will also pay attention to how the horse is standing. A profile view of the horse, like picture #1, is giving a conformation snap shot of the horse; which means you want the horse to look as balanced as he/she can look. This is why you want your square underneath himself/herself. His/her weight should look even between the front and back legs. You don’t want the horse to look as though he/she is heavy in the front end by having him/her leaning forward. Picture #2 suggest that the horse has worst conformation than he does. His front legs are camped underneath him and his hind legs look sickled hocked. His over all balance is unappealing and over all he looks like an ugly horse. Off of just pictures alone I would pay double for the horse in the first picture compared to the second pciture.
In another blog we will get more into conformation and structure of the horse. Knowing these things will help even more with pretty pictures but for now remember these points:
A clean horse looks better than a dirty one – do not walk about into the pasture and take a photo
Try and set the horse up, this means getting the horses legs underneath it so a buyer can get a feel for its confirmation